Advertising for Good
I came across the Goodvertising awards a month or so ago and was amazed by some of the campaigns and projects that were highlighted. At uni I studied political science and economics and I was going to save the world (not sure from what but I was on a path). After I graduated and still had no real plan, I decided to do a master's in business which led me to marketing. However; I firmly believe that a profitable business model can also do good for society and the environment; which is why this resonated with me. The Goodvertising Awards are championed by Thomas Kolster who has written two books on the subject (which are now on the reading list!). These awards highlight 10 of the best campaigns that have served as a force for good, be it socially, environmentally, or otherwise. Of the 10, I had only seen one, and that was the Burger King one last year with the headline "Order from McDonald's". I wouldn't be surprised if you've seen it too; I lost count of how ma...